5 Ways to Personalize Your Social Media Campaign

Social media gives you the opportunity to reach customers and connect with them in a meaningful way. This is a huge advancement from the traditional billboards and newspaper advertisements that only went so far in establishing strong relationships with customers. Yet positive rapports don’t just form overnight. You must be strategic with your posts and ensure that they are valuable to your audience. One of the best ways to do this is by personalizing your campaigns.

Let’s take a look at five ways that you can personalize your social media campaigns for maximum effectiveness.

1. Connect with Local Customers

For many small businesses, their core customer base is local. Very few small businesses get a lot profits from distant places, so capitalize on what you have available to you. Launch local marketing campaigns that cater to your up-close-and-personal audience. People are often willing to support local businesses, and they will feel more tied to your brand if you understand the local vicinity.

2. Host Local Events

To draw more engagement from your local customers, host local events where people can meet you in person and get acquainted with your brand. Sponsor a local sports team or nonprofit organization, for example. Not only do you get marketing power, but also you establish yourself as a community helper, which isn’t bad for business either.

3. Acknowledge Important Dates

Important dates like birthdays and holidays are the perfect opportunities to reach out to your audience. Customers love to be recognized, and they feel particularly good when you know a bit about them. Send your customers emails or postcards with a personalized note, and offer them a discount code or free item to boost sales.

4. Use Targeted Ads

Facebook is one of the most powerful marketing avenues, and it offers many options for targeting your ads to very specific audiences. Use their tools to target your ads based on location, personal interests, birthdays and more. If you’re going to pay, you might as well make your ads highly personalized and get them in front of the right people.

5. Ask Questions

In order to launch a personalized social media campaign, you must know who you’re talking to. Be sure that you take the time to understand your audience, their pain points, their likes and dislikes and more. Ask questions, request feedback, send out surveys and more to gain an accurate perspective. Your audience can change over time, so stay in the loop.

Need help personalizing your next campaign? Call WSI Star Web for some friendly advice at 888-853-4449.